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1. Ed Loessi - October 28, 2009

Glenn,

Great video, thanks for posting that out. I’ve recently had an experience working in a new startup technology company where our entire beta release and early customer development process has come entirely from using social networking tools and spending very few dollars to do so.

Essentially we joined several social networks, developed content to contribute and commented on other blogger’s content. The entire process has been documented on a blog post located here:

http://www.rapidinfluence.com/blog-0/bid/10381/How-we-created-and-implemented-our-social-networking-strategy

By comparison to previous marketing experiences we achieved in a matter of months what I had previously seen taking 1-2 years.

Thanks,

Ed Loessi
http://www.rapidinfluence.com
http://twitter.com/rapidinfluence
http://twitter.com/edloessi