If Malcolm Turnbull is on Twitter… October 15, 2008Posted by Glenn Irvine in Blog, Commentary, Futuring, Media.
Tags: Glenn Irvine, Lotus Position, Malcolm Turnbull, Social Computing, Social Technology, twitter
A news article today advised that Australian Federal Leader of the Opposition, Malcolm Turnbull has just joined twitter, and after I started following him on the service (noticing he was at Question Time in Parliament, having updated from there via the web), thought that if the Leader of the Opposition can get his head around some of these social technologies, what is stopping most of Corporate Australia’s Executives?
I appreciate the political imperative to be in touch with the younger demographic, and the political power of social computing, but even so, I feel too many of the Executives at the big end of town are ignorant of the value of these tools.
I strongly feel social computing has a potential to be an extremely disruptive technology, and many people will find that they have been left behind in time.
There needs to be more published case studies of the business benefits achieved by implementing Social Technology, unfortunately I feel that where there may be a great case-study, there is also competitive advantage, and it would be in the organisation’s best interest to keep the advantage to themselves.
I would be interested in any Case studies that demonstrate great business value from Social Computing initiatives. Feel free to drop me a line.