2010: The Google v. Microsoft War to Intensify December 23, 2009Posted by Glenn Irvine in Analysts, Blog, Commentary, Competitive, Futuring, Media.
Tags: Bing, Collaborative View, ComputerWorld, Glenn Irvine, Google, Microsoft, twitter
A great Analyst piece was released by ComputerWorld today outlining the outlook (no pun intended) for the battle between Google and Microsoft in 2010.
Have a look at the article by Sharon Gaudin in the US that was released this morning:
This snippet from the article is a good summary:
[“These two companies really squared off this year,” said Jim McGregor, an analyst with In-Stat. “Both are looking for dominant positions in the Internet. For Google to increase its business, it needs to move into other territory. For Microsoft to have significant growth opportunities, it needs to become an Internet powerhouse, and they know it. This is not a war that is going to be won by one or two battles. This is going to be a prolonged activity.”
He added that the battle isn’t simply over which can be called top dog, because the fight is critical to both companies. “For Google, it’s about expanding, and for Microsoft, it’s about a life-or-death challenge,” McGregor said.]
I noticed with amounts paid for both Google’s ($15M) and Microsoft’s ($10M) ability to search the Twitter stream this week, we have a fairly healthy indicator of the battle between the two over online search.
Another article this week alluded to Google’s current research (some 25 odd projects) into increasing internet speeds.
I think 2010 is going to be an interesting year in this space as we see the battle for domination of the web pan out.