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IBM Backs Innovation Economics with Research May 21, 2009

Posted by Glenn Irvine in Advocacy, Analysts, Commentary, Futuring, Media.
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IBM has commissioned Access Economics to produce a report on the economic value of investing in Smart Technologies and Innovation Initiatives.

Reported today in ZDNet, the research backs the Federal Government’s investment in the National Broadband Network (NBN) and the $100 Million earmarked for the Smart Grid.

“The report maintained that going smart in those areas could cause a 1.5 per cent increase in GDP over 10 years as well as create 70,000 extra jobs to the economy in 2014 alone.

The report looked at scenarios where $3.2 billion was spent on smart grid technology, $200 million spent on water irrigation technology in the Murray-Darling Basin, $6.3 billion on integrated electronic health records, an undefined investment in transport technology, and $12.6 billion on a fibre-to-the-node network.”

It is interesting to see that this research by Access Economics backs the numbers submitted by the Industry during Queensland’s recent State Election.

Time for the Pollies across the board to take our industry seriously. Some Policy Advisors could do well by researching this in depth and advising accordingly.

Regards,

Glenn Irvine
glenn.irvine@collaborativeview.com 

IBM Releases Bluehouse SaaS Offering into Public Beta October 7, 2008

Posted by Glenn Irvine in Commentary, Events, Media.
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Media outlets have announced today that IBM has released the Cloud-based “Bluehouse” offering into a free Public Beta.

The trial Beta period is expected to run for a few months and then users will be converted to subscriptions.

The subscription pricing has not been released at this stage.

I expect there will be some interest from IBM’s channel partners about an offering of this nature. Will it be offered through the channel, or is a direct model only being considered?

Access to the Beta is available here.

Regards,

Glenn Irvine
glenn.irvine@thelotusposition.net

MIT Sloan Report: An Inside View of IBM’s Innovation Jam August 27, 2008

Posted by Glenn Irvine in Commentary, Media.
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MIT Sloan has released a report titled: “An Inside View of IBM’s Innovation Jam“.

This report is a fascinating insight into the reason why IBM has such a great record in Innovation and their huge production of Patents. The process is detailed, and I’m sure many organisations could learn something about how they tackle innovation from the report.

The complete text of the report is freely available for the MIT Sloane website on the link above.

Regards,

Glenn Irvine
glenn.irvine@thelotusposition.net

Lotus Advertising… Time for a new Idea July 23, 2008

Posted by Glenn Irvine in Blog, Commentary, Media.
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I saw the recently released Lotus Collaboration Advert from the UK on Ed’s Blog this morning, and after my initial giggle (I really laughed at the guy chewing on the arm bones), and reviewing many of the comments on the Blog Article, I have come to the realisation that IBM Advertising has lost it’s way.

First the “Codernauts” then the “Codernauts 2.0” as I call Ned & Gil, rarely if ever do we see the product (a common complaint from the Lotus Blogger Community), and often it all just comes across as a slapstick comedy which, I feel, does no good for the Lotus Brand or Products.

There are so many great features that are television worthy in the Lotus products. Where do you ever see a product release or Lotusphere type event without product demos. And yet, the advertisers never show it.

I’m sure this may be a legacy of the perception that Notes didn’t look as good as Outlook, but that is ancient history. Look at the following comparison that is often displayed these days (again in the demos).

Notes vs Outlook (You'll have to Squint) 

Notes vs Outlook (You'll have to Squint)

I’m suggesting Lotus Marketers should have a look at some of the early Lotus advertising campaigns… They were catchy. In fairness, no one even notices Gil & Ned ads… I had a horrendous time asking anyone here (including our marketing people) who their names were!

Have a look at some of these videos from the early part of this decade… They catch people’s imaginations.

They were all excellent advertisements (if somewhat dated now) in their day. I would love to see Lotus lift its advertising game before we become the Beta Format of Collaboration.

Regards,

Glenn Irvine
glenn.irvine@thelotusposition.net