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About...
Glenn Irvine is the Northern Region Sales Manager for Google Enterprise Business Partner, HEDLOC.
"A Collaborative View" is a narrative blog on the happenings in the collaborative, cloud and social computing technologies space, with Global input, both technical and in the competitive space, and an APAC business-centric view.
Contact Glenn on glenn.irvine@collaborativeview.com
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A Collaborative View 
Who better to advertise Microsoft Vista, than the Guy with the Show about Nothing! August 24, 2008
Posted by Glenn Irvine in Blog, Commentary, Competitive.Tags: Competitive, Glenn Irvine, Lotus Position, Marketing, Microsoft
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A news article doing the rounds today, is that Microsoft is about to embark on a $300M advertising campaign to boost the image of Windows Vista, and they have chosen Jerry Seinfeld to anchor the effort!
How ironic… that they choose the guy who came to fame with a show about nothing!
I couldn’t think of a more fitting personality. Add to that the sarcastic, cynical view of the World that Jerry brings to humour, and that he is a stand up comedian. I just have to say “What a joke!”
If Microsoft was shooting for credibility for Vista, then for once, their ‘Marketing Machine’ has erred, and I can’t say I am complaining. It all has a rather Kharmic feel to it.
Can’t wait to see the ads. I really hope they roped Kramer into it as well.
Regards,
Glenn Irvine
glenn.irvine@thelotusposition.net